Zara Hype

After a month long break, this blog post is dedicated to the recently renovated Burnside Village. Although impressive I was most looking forward to the opening of Spanish chain, Zara. For months throughout the renovations I had heard numerous bits of information from it being the largest Zara store in the Southern hemisphere as well as being modelled off Zara's New York store. Fashionistas around Adelaide having been eagerly awaiting the opening and for those who adore the store were not disappointed. 
Thursday morning I arrived at Zara bright and early hoping I wasn't going to spend hours lining up to get inside. Although the store was quite busy and only lineups were for the women's changerooms. 
The thing I found most interesting, from a Marketing student's perspective, was the lack of traditional advertising. The hype surrounding the opening of Zara was word-of-mouth and discussion in social media between consumers. No fancy print campaigns or television commercials. I don't know whether it actually worked for Zara considering they may have wanted even more people coming through the doors. I know I will absolutely be back, on quite a regular basis I assume. 
I simply had to visit Zara on the very first day, and of course purchase something! It all comes down to the hype. I've had at least a dozen conversations about Zara with people and being able to say I visited the very first morning. 
So do yourself a favour, visit Zara, and don't walk out empty handed.