Apple Lover

I learnt about authentic brands today during my Management of Brands lecture with Cullen Habel. Apple came up often as an excellent example of an authentic brand, something with quality leadership, a passionate artisan (being Steve Jobs) behind the brand. 
Throughout the lecture I reflected upon how I became such a lover of everything Apple. My first Apple purchase was a first generation, pink, iPod Mini. Now I own an iPhone 4, iPad 2, iPod Classic, and my pride and joy a MacBook Pro.
Apart from word of mouth recommendations the only research I conducted before purchasing my MacBook Pro was watching this YouTube video. Despite the ads being a little old they are still as relevant as ever. 
Apple is selling the benefits of their products rather than the features. Rather than saying it comes with a magnetic power cord they state it if the cord is tripped over it will *pop* out & not bring the laptop crashing to the ground. 
Watch it and then buy yourself a MacBook Pro. It will be the best decision you ever make, I promise.

Apple just works.