Life's For Sharing

Procrastinating as only an University student can, I re-discovered my favourite pieces of advertising from T-Mobile.
Flash mobs are difficult to undertake and if done poorly can cause damage to the brand's overall image. When done well, as T-Mobile has done on several occassions, it becomes a powerful piece of communication.
The T-Mobile Dance is fantastic. Look out for the people who aren't involved in the flash mob but dance along anyway, especially the two old ladies.

This sing along in London to The Beatles' classic 'Hey Jude' is moving to say the least. The whole idea of this flash mob really illustrates what the brand is about and their motto 'Life's for sharing.'

The final video is something I discovered today. I absolutely love aiports & this video made me want to be stepping off a flight and seeing this reception.