I only saw the latest Big W ad the other night but it's already firmly imprinted in my mind, possibly for all the wrong reasons. If you haven't seen it yet check out the YouTube link below.
Warning: Will be stuck in your head for days. If you're like me you'll also feel the need to buy a $1 skipping rope.
On the back of consumer uproar and hatred at the Coles singing advertisement I can assume the only reason Big W followed was for the publicity. The Facebook group hating the Coles ad currently has over 26,000 members. Coles has even started a competition where the school with the best performance of 'down down' wins more sports equipment. Ethical issues currently in the media about this aside the advertisement certainly cut through.
I don't know if Big W followed or simply was slow off the mark releasing it.
Personally, I hope these retail giants dont start a trend of cringe worthy musical advertisements in the future. What are your opinions of these ads, love, hate, or indifferent?
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