Michelle Prak, Digital & Social Media Consultant with Hughes PR, was the guest lecturer in our Management of Brands lecture at the University of Adelaide. Not only is she present on practically every social media tool, she has an amazing personal brand. She brought up so many fantastic points about the use of social media in regards to personal branding that I just had to share them.
1. Be Consistent
When you have profiles across so many different platforms like Michelle does then consistency is a necessity. She has the same profile image, so switching between platforms her brand identity isn't lost.
2. Have a Plan
Especially for the blog writers out there, have a focus or general idea of what your blog is about. It could literally be about anything as long as you have a passion and stayed focused. Having a plan will also help you decide what to write about. Ask yourself 'why are you there?'
3. Converse
Engage in conversation with people and participate in online communities. It is a great networking tool, will improve your personal brand, and make social media much more interesting to use.
4. Be Professional
You never know who is looking at your profile so be professional. Social media is a brilliant way to network with people you may not normally meet and can create many opportunities. So delete those embarrassing bios and pictures.
I left the lecture with a clearer idea of how to nurture my personal brand and how to use social media to its full capacity.
Follow Michelle on twitter @Prakky or check out her blog (especially if you're passionate about or interested in social media) http://prakky.wordpress.com/
Hi Cassie!
ReplyDeleteThanks so much for this blog and summary of the lecture - you really tuned in and I appreciate that.
PRAKKY